How Xtreme Trucking Is Helping Customers Navigate Supply-Chain Challenges Amid COVID-19

The COVID-19 pandemic dealt a massive shock to the United States’ supply chain, likely the largest since World War II.  Many predict its lingering impact could be worse than the Great Recession.

The disruption to freight volumes and demand is nothing short of tumultuous. With factories temporarily closing and economic activity grinding to a halt in many industries, inventory production has been greatly reduced, and the commerce process has been interrupted. A recent survey of 600 supply chain managers found that approximately 75 percent of respondents are experiencing transportation issues within their supply chains.

As companies navigate this volatility, they will be leaning heavily on a dedicated trucking partner as they alter their supply chains and chart a “new normal.”


Here’s how Xtreme Trucking can help:

A Commitment to Driver Health and Safety

During uncertain times, it’s important to partner with a trucking company that’s committed to remaining fully operational.

We understand the importance of keeping America moving and take the need for precautions very seriously. We’ve instituted a number of safety measures and given our drivers and staff the flexibility and tools needed to stay healthy and prevent the spread of the coronavirus. This includes suspending travel for office employees, fully sanitizing the office every week, and providing all employees with hand sanitizer and masks. More than 50 percent of the office staff also worked remotely for approximately six weeks.



In the refrigerated trucking industry, a diversified customer base lessens disruptions. This has never been more apparent than in the midst of a pandemic. The ability to flex up or down and quickly pivot is key to being a reliable transportation partner.

At Xtreme Trucking, we’ve always looked to have a diversified customer portfolio to allow us to ebb and flow with seasonal trends and other volume increases.

Over the past few months, when some of our “essential” business partners saw a rush of demand, we were able to easily shift some resources from partners that required less capacity due to the pandemic.

Our dedicated refrigerated trucking services also help ensure stability amidst volatile market conditions.



To serve as a valuable partner, a refrigerated trucking company must have the ability to provide flexible solutions amid the rapidly-shifting landscape created by the COVID-19 pandemic.

Adjusting to the dynamic needs of customers has always been standard operating procedure for Xtreme Trucking. In fact, one of our core values is “Adapt and Overcome.” We’ve never approached prospective customers with a rigid list of services, because client needs can often vary. A supermarket’s shipping requirements, for example, are far different from that of a small business. By accommodating the needs of our partners and offering customized solutions, we look to lay a strong foundation for a long-term business relationship.


Advanced Logistics Technology

Technology stragglers in the refrigerated trucking industry are having a tough time in the era of the coronavirus. Those that were tracking and managing via spreadsheets and manual systems were not prepared for a disruption so far-reaching.

Xtreme Trucking finds itself in a much more resilient position, having previously reviewed technology solutions and implemented new digital shipment-tracking tools.

From our central hub, Xtreme Logistics can source, route and manage your freight throughout all 48 contiguous states, Alaska and even Canada.  Xtreme Logistics has access to thousands of assets and provides constant tracking via GPS, making deliveries with maximum communication every step of the way.


Driver Retention

Truck driving positions are among the hardest jobs to fill in the United States, and during a pandemic, drivers are in higher demand than ever.

Xtreme Trucking’s leadership understands that happy drivers are the engine to happy customers. To keep our trucks moving, we’ve remained focused on keeping our drivers safe and productive. We’re committed to supporting our team with the latest technology, 24/7 assistance, and schedules that suit each driver’s needs. Xtreme Trucking also supports frontline workers, including both drivers and mechanics, through a COVID-19 hazard pay bonus program.  Xtreme expects to pay out approximately $8,000 in hazard pay through the end of the program.

As a veteran trucker with more than a decade of experience on the road, Xtreme Trucking owner Travis Nelson “gets it.” His unwavering respect for his drivers has built a culture that drives satisfaction for the “long haul.” This translates to under 30 percent driver turnover.


Transparency and Reliability

The pandemic has shown how important it is to have a refrigerated trucking partner that places high value on communication.

A common complaint made against larger trucking companies is the lack of personal service. Xtreme Trucking strives to build transparent relationships with customers. Honest, updated data and information has never been more important, and we aim to communicate proactively and maintain 24/7 availability whenever questions arise.


Final thoughts

This is the first time in more than 100 years the United States has faced a pandemic, and without its dedicated truckers, the country would grind to a halt. Our team has worked around the clock to deliver the supplies needed to restock America’s shelves. We are incredibly proud of the hard work and sacrifices the Xtreme team and other truckers have made to hold our country’s supply chain together.

To learn more about how Xtreme Trucking can help your business navigate supply-chain and COVID-19 challenges, contact us online or at 920-367-2068 today.